Winner of a Best In Show Award from D&AD 2013
This is my entry for the Channel 4seven D&AD moving image brief.
The ident is focused around a boxed shelving unit that contains a collection of items relating to channel 4seven programmes. Throughout the ident the objects begin to come to life. The idea of the shelving unit relates to one you may have at home which would contain objects you admire.
The close up shots of the objects would vary within the ident depending upon which programmes are being discussed online. Objects relate to programme categories such as fashion, cooking, technology, drama, craft and health.