Sarah Drummond is the Co-founder and Director of Service Design Social Innovation outfit Snook, based in Scotland, UK. Her talk focused on public realm service design and Snook's approach to designing new futures with citizens and governments. For example, Do-tanks for governments can use design thinking techniques and service design process as a way to innovate public services and turn policy into action in their own countries. Snook see service design as a powerful tool to solve complex social issues and designing new futures.
Sarah covered what service design is from Snook's perspective, highlighting core principles of how they work. Various project examples demonstrated how they design inside the system (eg. Redesigning the Post 16 Learner Journey with Scottish Government) and from outside the system (eg. The Matter). Ideas such as Jams and Idea Labs are way to solve problems and collaborate across sectors. Sarah will discuss the mindset shifts needed to move towards a design-led approach to social innovation.