In this video, we show you how focusmatic enables to analyse the share of buzz of several brands (in the luxury world), then to trace back the history of this share of buzz. And we see something change, we can then dive in the data to understand what is happening.
We identify here that the changes are due to impact of the actresses (muses) of the brands. The great thing with focusmatic is that you can then very easily trace the impact of each actress with your brand over any period of time.
The final outcome is you get KPIs / metrics you can use to compare the acresses and see which one is most valuable for each brand in terms of media impact (in the digital world).
For more information check out our site focusmatic.com and contact us.