For Matisyahu's hit single from the "Youth" album, personal photos, letters, and other personal artifacts recreate Jerusalem's Western Wall. The wall draws people of all faiths and nationalities towards it, including Matisyahu himself for higher spiritual guidance.
The video was a welcome break from graphics and visual effects and focused purely on the power of people's photos and memories bathed in beautiful light. The photo/light wall was built and shot practically against a wet floor for textural light reflection. Fellow co-workers contributed personal photos to help fill the wall.
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