Design and design thinking is playing a key role in the ongoing disruption of healthcare. This session aims to inspire designers working in healthcare & wellness to keep compassion at the heart of our UX practice.
I’ll talk about three topics that can enlighten our work. First, we have to establish real empathy with user groups. Patients everywhere are engaged and empowered about their health, and I’ll discuss a few ways to create a clear, demystified online user-environment. Second, I’ll analyze what I call a “distress interaction” – people looking up health information are anxious and symptomatic. How can we establish trust and compassion through user interface design? Third, I’ll talk about a few ways Mayo Clinic has created digital communities for patients to exchange stories of hope and reassurance.
This session will also discuss ways to put these topics into practice in your UX design team. By keeping patients at the center of our thinking, the right design will emerge.