Asheville Area Habitat for Humanity is constantly in fundraising mode in order to further their mission of building quality homes for families in need. Danielle assessed their current position and created this video to debut at an event featuring renowned architect and author Sarah Susanka.
We suggested focusing the video on Carney Place, a newly completed Habitat neighborhood in West Asheville. We tied together Habitat’s values with Sarah’s ideas for optimal living while creating awareness for Habitat’s new Building A Way Home campaign. Building A Way Home was a $5 million capacity building campaign designed to enable Asheville Area Habitat for Humanity to triple the number of families served, a goal they accomplished and then surpassed.