In the B2B lead generation video series, this is the 48th video.
Pay per click advertising has created a lot of questions for B2B lead generation. The biggest complaint is that PPC is so expensive and most B2B companies don’t get a good ROI.
Why does this happen?
The biggest reason is that most companies don’t spend the time to learn how to run a PPC campaign accurately. Like developing a company website, most companies don’t understand all the factors and nuances that are important to do either their website or PPC properly, to get the ultimate results.
Watch the video to see what you need to do to ensure PPC gets the results you need for your B2B lead generation campaign.
To become excellent at B2B lead generation, there are many questions you need to answer about your business, and how you will develop those leads. I have set up 101 questions to help you and your company become excellent at B2B lead generation. Watch daily for a new video.
All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company’s sales success.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
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