Visuals created for One Directions Madison Sq. Garden Show in December 2012.
A good amount of the visuals blended live footage with the motion graphics using alpha channels, masks and frames.
Certain visuals also used fan footage sent directly to a designated email account.
These included GIFs (that were put together to create a 3D logo) as well as photos and 'sing-a-long' videos (of which 150 were synced together to create a video wall of fans all singing in sync).
We also created a 1D doodle/lyric book before filming and editing to create a more genuine feeling lyric video.
Produced by North House Films Ltd. on behalf of Production North.