Presenter: Dr. Jay Budzik, CTO, Perfect Market @jaybudzik
Ten years ago, things were much simpler for digital publishers. You put up content with some ads next to it and hoped people would find it. The modern publisher, however, needs to consider search, social, local and mobile audiences. As a result, your pages are cluttered, and your visitors are overwhelmed. Perfect Market's Digital Publishing Suite is built on an Adaptive Publishing framework that detects the intent of the user and renders the most relevant and engaging content experience. In this session, we will discuss how we can help digital publishers take back their pages and extract the most value from each pixel of real estate.