More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers – mobile web, applications, push notifications, Apple's passbook, QR codes and more – It is very easy to overlook the workhorse of mobile marketing, the humble SMS.
Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training.
"SMS is priority number 1 because only with SMS you can reach anyone.”
-Gavin Mehrotra, Coca Cola, Director of International Media, May 2011
Attendees will see how enterprises from all industries are using mobile messaging to better engage with the customers. From public transit companies sending travel alerts to utility companies sending appointment reminders to delivery companies confirming delivery dates. The webinar will include real life examples of how SMS is being used today by a wide range of companies.
In this webinar we will be working through the process of creating a successful mobile messaging strategy.
How to create a world class mobile messaging strategy
Regulations – what are they, how to stay compliant
Examples of best practice global companies
Key resources to get you started
Michael Becker, Managing Director, North America, Mobile Marketing Association
Robert Heuser, Sr. Manager, North America Sales Engineering, SAP
Original Air Date:
March 26, 2013