This is a social produced to support the homeless people.
Havas Worldwide Dusseldorf turned the heat down at cinemas in Germany this winter in a stunt designed to draw attention to the plight of homeless people. As movie-goers shivered in their seats, a commercial aired on the screen informing them of the work of homeless charity fiftyfifty, while blankets were passed around emblazoned with QR codes that people could scan and use to make a donation.
The commercial was shot early December, the stunt itself in January.
Agentur: Havas Worldwide, Düsseldorf
CCO: Felix Glauner
Art Director: Patrick Ackmann, Annika Weber
Copywriter: Torsten Pollmann
Management Supervisor: Daniel Grube
Producer: Eva Peschkes, Nadine Baltes
Print Producer: Detlef Stuhldreier
Public Relation: Aylin Menemencioglu
Managing Director: Hubert Ostendorf
Schirmherr: Bruder Matthäus
Production Company: JOTZ!
Executive Producer: Jan Behrens
Production Management: Michael Koch
Director: Jan Hinrik Drevs
DOP: Tom Holzhauser
Postproduction: nhb Düsseldorf
Editor: Juhn Kim
Sound Studio: nhb Düsseldorf
Sound Editor: Markus Fink
Music Agent: Markus Linde
Daniel Mustard (Singer), Radiohead