Mike Lipkin is the President of Environics -- a Canada based company that lives and breathes data... particularly when it comes to researching and analysing how consumers identify themselves.

At Dx3 2013, Environics president Mike Lipkin stepped into the AOL Conversation studio to shed light on how Canadian identity continues to shape the digital path of the country and its place in the global marketplace.

As one of the world's most connected populations, Lipkin's words echo the famous slogan of Indigo "The world needs more Canada."

For more news and videos from DX3, be sure to visit the Huffington Post's "Canada Gets Digital" page: huffingtonpost.ca/news/canada-gets-digital/

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