Cartoon Network Hasbro - Iron Man 3
We have so much fun on our shoots for Cartoon Network, we'd be remiss if we didn't talk about this one. Cartoon Network needed a spot for the new Marvel Iron Man 3 Assemblers Interchangeable Armor System by Hasbro. Cartoon Network was hosting a contest for 250 winners to receive two assemblers. Each Iron Man Assembler (of which there are six) can exchange parts with one another, from legs, to weapons to heads, resulting in the possibility of hundreds of combinations. This meant, we had to find a way to get shots of and showcase as many combination as possible to get the point across as well as fairly represent the options the winners will have with their two figures. This meant, literally, one by one assembling the Iron Man 3 suits, getting a shot, assembling it with different options and then repeating this over and over again. It was a lot of work, but it was fun. Just about everyone in the studio had a hand in the project. We shot on our RED Scarlett over green screen and digitally created the environment.
Sound design by Elevation sound designer, Andrew Scott.