Spinifex Group helped GPJ unveil the new Volkswagen Golf at the 2013 New York Auto Show through a 3D projection mapping show, paying homage to the past 6 generations and its influences from each era. This exciting 2 minute projection mapping show transports the audience on an imaginative and fun journey utilising the physical surface of the car, the back wall and the floor. Beginning with the design and creation of the category defining 1974 Golf MKI, and drawing inspiration from lifestyle and culture throughout its heritage, we have playfully highlighted, deconstructed, recontextualised, manipulated and transformed what is reality into illusion, creating a memorable experience for the audience.
d3 was used as the show playback system, which mapped 9 HD projectors onto this complex 3-dimensional stage. It was also integral in the real-time 3D visualisation and simulation of our video content on the car and various other projection surfaces.