The world-famous country music song "Galveston" made popular by Glen Campbell in 1969 has been remade once again – this time in a marketing campaign for the Texas beach town the song was named after.
The Galveston Island Convention & Visitors Bureau has purchased the rights of the song for use in its upcoming summer tourism promotions with hopes it will encourage travelers to not only "dream of Galveston" as the lyrics say – but also visit.
"The ‘Galveston’ song is so iconic world-wide, and to many people, it is already considered an anthem for the island," said Galveston CVB Marketing Director Melody Smith. "With Galveston re-emerging as a top travel and cruise destination, we thought it only fitting to draw on our roots and embrace this song within our marketing efforts."
The Galveston CVB’s version of "Galveston" is an upbeat, modernized tune featuring vocals, acoustic guitar and drums. It will be heard in a variety of marketing efforts put out by the tourism bureau this year, including television, radio and online advertisements as well as social media promotions.
The song, written by Jimmy Webb, is also featured in the island’s 2013 Official Tourism Video that was released today. To watch the video, click here.
Meanwhile, the Galveston CVB is hoping the updated "Galveston" song will bring attention to much bigger updates on the island, which has gone through an enormous makeover in the last few years.
The visitors bureau reports there has been a steady rise in Galveston tourism over the last three years, much of it attributed to a newly thriving downtown historic district and more than $125 million that has been invested in new and improved attractions, such as the Rainforest Pyramid at Moody Gardens and the new Galveston Island Historic Pleasure Pier that opened last May. In 2012, Galveston experienced its best summer tourism season on record with the island’s hotels generating $55.3 million in revenue in June, July and August.
Over the last three years, Galveston has also reemerged as a major cruise destination, with four cruise lines currently sailing from the Port of Galveston, including Disney Cruise Line, Carnival Cruise Lines, Royal Caribbean and Princess Cruises.
For more about Galveston, visit galveston.com.
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