"Small business is the backbone of the American economy."
If you live or have lived in the United States, particularly during an election year, it is almost assured that you have heard this statement at least once, if not dozens of times. But the familiarity of the statement makes it no less true.
A small business can be the hub of a community—like the best local coffee shop in town—or the seed of a future giant multinational corporation. Regardless of the outcome, almost all small businesses begin with a founder who has an idea and a dream of being his or her own boss, of achieving success independently. This independent spirit, while traditionally American, is not uniquely so. For many nations, particularly democratic and/or capitalist countries, small and family businesses provide not only an economic foundation but also the front line of innovation.
In this course, you will explore the primary challenges faced by small business entrepreneurs. You will examine decision making, marketing, employee management, and many other topics related to the successful operation of a small business. In addition, you will assess the unique strengths and weaknesses of running a business with family. By the end of this course, you will have the skills to map out your own dream and become a successful part of the backbone of the world economy.