Hear Ron Gonen, Deputy Commissioner of Sanitation for New York City and Co-founder of Recyclebank speak on the economics behind running the recycling program in NYC.

About Ron Gonen:

Ron is the first Deputy Commissioner of Sanitation for New York City where he is responsible for New York City's recycling program, including residential, school and institutional curbside collection, organics, ewaste, textiles, hazardous waste etc. His team is responsible for implementing Mayor Bloomberg's solid waste management plan goals for recycling and waste diversion.

Ron is also an Adjunct Professor at Columbia Business School where he teaches a course on entrepreneurship.

Prior to joining the Bloomberg administration, Ron was the Co-Founder and Managing Director of Healthy Planet Partners which deploys renewable energy solutions to sports stadiums and athletic facilities and the Co-founder and CEO of RecycleBank (recyclebank.com/), "a company that awards points to consumers for recycling that they can redeem at local and national restaurants, stores and other retailers" (NYT).

During his tenure as CEO, RecycleBank grew from an idea to a company that serviced over 100 cities and over 1m households. RecycleBank was recognized by a number of leading business and environmental organizations including the World Economic Forum as a 2009 Technology Pioneer and the Wall Street Journal as the #1 Venture Backed Clean Tech Company in 2010.

The event was generously hosted by Galapagos Art Space (galapagosartspace.com) in DUMBO, Brooklyn.

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CreativeMornings is a monthly breakfast lecture series for creative types. Each event is free of charge, and includes a 20 minute talk, plus coffee! You can join us in numerous cities around the world. (creativemornings.com)

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A big thank you to Ben Hallman (hallmanproductions.com) for filming and editing.

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