In March 2013, H&M opened a temporary experience store in the heart of Amsterdam, for the Conscious Spring line. We teamed up with LG and the talented studio 'Mickey Did It' to provide 3 transparent displays that communicate three essential principles in the H&M's Conscious line philosophy; Natural Cotton / Saving Water / Garment Collecting.
Concept & Art Direction: Mr.Beam
Animations: Mickey Did It
Audio: Roel Slootman