This TV commercial for Michel's Patisserie was directed by Blacklab International's Grant Marshall and produced by Hannah Byrnand. Advertising Agency BCM creatives Nick Ikonomou, Andrew Bartlett and Andy Iles wanted to give a sexy European vibe to this Australian cafe franchise. Shot on RED by Ben Nott ACS over one long night in a shopping centre, the location was art directed to look like a cafe, and the women were directed to swoon!
