When we invent, we disrupt. When we learn, we disentangle. When we scale, we disseminate. And while each of the former is intimately connected to act of building, each of the latter is equally connected to a different act, one we might call “unbuilding.” In building, we press forward and work with confidence and know-how. In unbuilding, we look back, make adjustments, find patterns, put things where they don’t belong, and take the time to reflect. Far from the opposite of building, unbuilding is building’s other half—an essential part of any effort to open up new possibilities on the web.
Rob Giampietro is principal at Project Projects, a design studio in New York. As a writer, his most recent essay, “School Days,” was published in the Walker Art Center’s Graphic Design: Now in Production catalogue last year. As a teacher, Rob currently serves as a graduate thesis advisor at RISD. Other writing and teaching efforts are archived on his blog, Lined & Unlined. Rob was vice president of AIGA/NY in 2008.
Recorded at Build 2012