WELCOME TO PX2®
I conceived, designed and directed PX2®, a media-based education product for youth ages 12-28. Created to empower young people around the world, it teaches them effective thinking skills and better decision-making for their future. It was inspired by MTV®, XBOX™, PlayStation™, DJ's, mobile phones and a Swiffer Sweeper box. PX2®, I conceived and developed the most ambitious broadening of The Pacific Institute®'s (TPI’s) brand story and media product line in the last 40 years. The product expanded TPI’s youth-oriented brand reach in 19 countries and in 5 languages. Currently PX2® is reaching 10,000 consumers per month.