Fruit of the Loom, a big textile holding approached Interbrand, a company that pride themselves in providing quality design, to help them creating a series of corporate videos showcasing their brands and branding concepts. I've been given 2 of their brands to take care of - Hollister and Cos -, a couple of images and a copy.
Hollister is a brand that has this "California Dreaming - Endless Summer" garment style directed specially for the youngsters and I decided to play a bit with kinetic typography and a colour grade that transmits the idea of the 70's California.
Agency - Interbrand
Design and Animation - Dario Saquetti / Graphikbeat
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