Fruit of the Loom, a big textile holding approached Interbrand, a company that pride themselves in providing quality design, to help them creating a series of corporate videos showcasing their brands and branding concepts. I've been given 2 of their brands to take care of - Hollister and Cos -, a couple of images and a copy.
Cos has a scandinavian minimalistic style then I decided to use the typography on the quotes split along with the images. All the transitions were intentionally smooth and slow in conjunction of some abstract images reinforcing the concept of the brand.
Agency - Interbrand
Design and Animation - Dario Saquetti / Graphikbeat