I served as the "writer" and editor on this promo.
This show has a unique and well defined style. My goal in creating this promo was to capture the attitude and style set forth by the show. Many of the graphics in the promo were actually part of the show footage, giving me a great base to build off of. Unlike many shows in the fishing market, this show takes on a true documentary approach, as such, I wanted to allow sound bytes of the show to tell the story instead of a voice over.
Edited in Adobe Premiere
Motion Graphics in Adobe After Effects