This event - part of ESOMAR Next - is held in cooperation with the Cranfield School of Management. It provides students with insight to the world of market research practice. Shedding light on an industry that is rapidly expanding across the globe, the event will showcase the great opportunities available for career development in the sphere of marketing.
Case studies from Barclays Bank/DVL Smith and Facebook/Cog Research demonstrate the relevance of market research in generating insights, fuelling innovation and getting closer to consumers.
A panel of thought leaders and CEOs of major multinational market research organisations will provide their views on the profiles and skill sets needed to enter this job market and will discuss the wide variety of career paths in the market research industry.
The event will also provide a unique opportunity for students to network with senior practitioners from both client and agency sides of the sector.