Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Speaker: Jonah Bloom, chief strategy officer, kbs+ @jonahbloom
Most brands today have recognized the need to take on the role of publisher. But many still struggle with these shifting roles. In this session, you’ll hear, from the perspective of both an agency and a publisher exec, how brands are working to create their own newsroom and produce content on a regular basis.