After his army service, 30-year-old Herzl (Nony Geffen) spent eight years traveling throughout South America, avoiding the expectations of his stern father (Ami Weinberg). His refusal to return home for his father's funeral now haunts him, but it's never too late to make amends, or is it? Ever restless and lacking ambitions or prospects, Herzl accepts solitary work hanging advertising posters for a dating service with the slogan "Never Too Late" in cities throughout the country. As he goes about his daily routine, his memories of his father become so intense that they take on physical shape, which Fluk visualizes by having the older man ride and converse with his son. On his travels, which take him North to Safed and South to Eilat, Herzl also makes contact with an old army buddy, now a married father; a sexy former girlfriend (Keren Berger); and a philosophical stranger (Eyal Rozales), whom he saves from drowning. But the contents of the suitcase dictate the last and most poignant stop.