Primarily the ﬁlm is assigned to inform a potential customer by showcasing the main features and outlining the superior quality and reliability. At the same time we consider that Hyundai aspires to become a modern premium brand, an innovative and creative brand which is a democratizer of Premium and very much part of the new, more
grounded post-recession world, where substance and delivery matter, where old status values are dying out or changing.
Agency - Innocean Worldwide
Production Company - Group.IE
Director / Producer - Simon Hebler
DP - Anton Klima
Line Producer - Stina McNicolas