Most browser and mobile applications are designed to suck you in and away from the people that are right near you. We’re often busy updating our statuses instead of talking to the people we’re ‘statusing’ about. Now, more than ever, technology can enable us to enrich and empower in-person interaction. The physical barriers have been lowered. Things like tablet applications facilitate buying sunglasses in-store with a sales person and enable us to learn complex financial concepts while benefiting from the information a financial advisor can provide in-person. In this talk I will share how:

• Key design principles for in-person enriching applications that facilitate and empower in-person interactions.

• What you need to know about your users for this to be successful that you never needed to know before.

• How to effectively learn what you need to know about your users for these to be successful.

• Why these interactions can make or break your customer experience.

We will also answer the following questions:

• What are the key design principles for designing tablet applications that support and enable in-person interaction?

• What do you need to know about your users for these applications to be successful?

• How do you learn what you need to know about your users for these to be successful.

• Why will these interactions make or break your customer experience?

• What touch points are most important to design these kinds of applications for?

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