You're a writer who uses a PC and you have lots of products to help you to create a story outline, compile research, spellcheck, define words, and more. But do you have software that will help you craft and develop the characters of your story?
You do now.
Introducing Persona for Windows.
Persona is based on this concept: by categorizing characters into archetypes, you can know their background, which in turn shows their motivations, and then allows you to predict their behavior. To put it bluntly, it is the difference between deliberately crafting a compelling character or hoping that the character turns out the way you wanted.