…and while you are at it "make it like Apple"!

Whether you have been tasked with designing yet another email client, social network, or analytics dashboard, do not get disheartened and write off the project immediately. Our actionable 10 minute talk will give you concrete steps to handle those #reinventthewheel projects. Using examples from the fashion, architecture, and car industry, we will suggest ways to:

• Work with the cross-functional team to articulate the value proposition and problem statement from a design perspective,

• Parse out the product differentiators from a business perspective,

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