CONCEPT / CHARACTER DESIGN / DIRECTION / DESIGN / COMPOSITIING: MOJO
3D ANIMATION: VIVIDTHREE PRODUCTIONS
CLIENT: CHANNEL V, INDIA
PRODUCER / CREATIVE DIRECTOR: SHEETAL SUDHIR
Telecasted on CHANNEL [V], ZABARDAST HITS is a weekly 2-hour show that features the latest and hottest music hits from Bollywood movies.
MOJO was roped in from the very beginning of the conceptual stage to refresh the opener and packaging for the show. Based on the word 'Zabardast', which means "powerful in a fun way", we came up with a wacky idea of a rampaging Monster that is terrorising a city, only to be stopped by a team of Bollywood superheroes! With a stellar cast of Bollywood megastars that included KAREENA KAPOOR, SALMAN KHAN, SAIF ALI KHAN, DEEPIKA PADUKONE, RANBIR KAPOOR and HRITHIK ROSHAN, each armed with a superpower, the 35sec opener and 6 bumpers show how the Monster was repeatedly hit until it was eventually knocked out.