Super 7's store is located on Haight, San Francisco's most famous street where a lot of cool shops can be found and where the hippy movement sort of started, totems of Jimmy, Janis etc can be found along the street.. Anyway I was often popping in Super 7 to check out their books, tees and toys until the day I realized they had their own brand, their own toys and their own publishing company. Everything they do is very creative and has some sort of story to it, you can feel the authenticity behind their brand. That's something I greatly appreciate and that's why I wanted to learn more about them and how they got into business, they started off as a magazine and transformed into a full production house. I meet with the owner of Super 7, Brian Flynn and here's the cut of our time together. Peep the awesome Star Wars mural print at the back of the store.
Produced, filmed and edited by Alexander Ricard Stadil.