Interactive documentaries imply huge changes in the production, distribution and exhibition logics and dynamics compared to traditional documentaries. Uricchio comments, in relation to production, that the technologies are becoming cheaper, easier to use and more pervasive. Distribution has been totally transformed by the Internet, so that the user can now spread information easily throughout the world. In terms of exhibition, he remarks that we’ve seen big changes in digital devices, for example the development of tablets, and people have a different kind of emotive relationship with them. Uricchio believes that these factors all point to a radical shift.