When we create for the web, we participate in a kind of public art. We code, we design, we build for an audience, and our work feels successful when—if—it’s met with their delight. We shape digital experiences that provide a service, or that create joy, or that simply connect readers with words written half a world away. But in this session we'll instead look at some ways in which our audience reshapes the way we think about our medium, and see where they might be leading us—and the web—next.
Ethan Marcotte is an independent designer based in Cambridge, Massachusetts. His clients have included New York Magazine, the Sundance Film Festival, The Boston Globe, and the W3C. Ethan coined the term “responsive web design” and, if given the chance, will natter on excitedly about it—he even went so far as to write a book on the topic. He swears profusely on Twitter, watches entirely too many movies, and has an unhealthy fixation with animated GIFs.
Recorded at Build 2012: 2012.buildconf.com
Video production supported by Mailchimp: mailchimp.com
Direct download: videos.buildconf.com/2012/ethanmarcotte.mp4