Shot by Mr. Indirap...
Indirap CEO Tyler Mose talks brand differentiation via company overview videos.
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Ep. 48 – Tell ‘Em Who You Are
So, in the marketplace right now there are multiple brands coming into the marketplace every day, hundreds of thousands of people either coming up with ideas, or already moving ideas and products into the marketplace.
So, really consumers now want to know more than just what you sell. They want to know about what it is that differentiates you.
Something that differentiates you is actually a story, a story and overview about your brand. How did you start? What’s your back-story? Why are you passionate about what it is that you do and the product or service that you’re offering now, selling in the marketplace.
So, by putting together an overview that gives people the back-story of who you are, what you do, why you’re passionate about what you do, and then at the same time about the product or service that you offer - will help you to differentiate yourself from the competition and help to build a brand tribe which will help you increase sales and increase awareness of your brand.