Pre-roll advert for The Snowboard Asylum - The UK's Largest chain of snowboard stores.
TSA asked us to come up with a pre-roll advertising campaign to run through the winter season. This was the first - a spoof on the over-the-top style of The X-Factor TV show, incorporating the tag line "It's time to face the winter."
Our series of TSA pre-roll ads were shown on MPORA, a video network devoted to niche action sports.
The campaigns generated an astonishing 10% CTR (Click Through Rate) which is almost unheard of. (The average CTR in the UK for pre-roll ads is around 3%)
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