Fireworks is the lead video off the new Echo Bloom album 'Blue', due May 14th. My good friends at Big baby Productions, Gregg McNeill and Lesley-Anne Morrison, hatched up the idea for the video - working directly with the boutique analog photography company Lomography between London, New York City, and Vienna, the team compiled the equipment and expertise to film our vision, and then traveled to the Isle of Bute in the highlands of Scotland to execute it.
The shoot hinged on the Lomokino, a new take on a really old concept - a hand-cranked motion picture camera. The camera takes rolls of regular 35mm film, each of which gives you about 10 seconds of action (depending on the speed you're cranking). We did some tests cranking at a reasonable speed and estimated that we would get about 6 frames per second, far less than the 24 fps for movies (not to mention the 30 fps for television). To combat this we decided to slow down the song by a factor of 4, lipsync to the song veeeeeeery slowly, and speed everything up in post. Fashion for the shoot was done by the haute couture designer Milu Milu.
There are still frames from the video and the shoot, as well as a listing of blog posts that document the technical birth of the project at our site. Enjoy!