Shot by Tyler Mose...
Client testimonials are one of the most impactful marketing tools any business can have. Mr. Indirap tells us why a strong library of these videos can increase sales and client conversion rates.
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Ep. 50 – Testimonials for More Sales
In my opinion one of the most powerful video marketing tools that any business owner should have in their arsenal of video tools is client testimonials.
What more powerful form - put it this way, you can talk about your product – how great it is, it’s the best thing in the world. Well, if it is that great then you probably have a ton of clients past, and coming into the future, that you can collect a library of client testimonials from.
Because, they can actually, the outside client who is thinking about using your service or whatnot, they can say, “Okay, let me see what this guy thinks.” So they might be able to identify with this guy and this client testimonial, or identify with this woman, this demographic of person.
If you can put all of that together, a library of client testimonials, it’s going to help you sell your product, your service, even better – even if you do have a great product, just having that access to that is going to take it to the next level.