VW Golf GTI - Out Of This World

VW Golf GTI "Out Of This World"

- commercial short film - Directed by Kaism Lim

Full Project Details at - http://www.behance.net/gallery/VW-Golf-GTI-Out-Of-This-World-2013/8100813

"FAW-VW came to us to produce a new viral video to promote the golf GTI in china. The brief was to create a aggressive, new school video, that showcased the car in a "out of this world" environment and go beyond the limitations of live action shooting."

- Jason Kirby (E.Producer) DMG -

"With this project I wanted to do something really cool for GTi given it's dual role as a brand icon for VW as well as being simply a great car. The Inter-Galactic Grand Prix platform had a clear objective: reconfirm GTis position as THE cult urban sports car and engage the target customer group of young affluent urban males.

It centers around fantastic driving fun which is the essence of GTi. The tag line "Driving which is out of this world" works on two levels, projecting GTi into a futuristic fantasy world that resonates with the target audience and demonstrating it's winning performance credentials.

The execution is deliberately fast paced, high-adrenalin and sexy, creating an engaging and addictive world familiar to gamers.

The digital format meant we could run long with the movie unrestricted by media cost considerations and it's perfect for sharing to get the maximum online reach. The teaser phase used targeted online messages to direct people to the site.

DMG were the ideal partners to execute. Under the direction of Kai and Jason Kirby and the team of digital wizards worked their magic. The team had so much passion and talent they totally nailed the brief.

So a cut-through piece of work that will drive the desirability and awareness of GTi with it's influential target audience and no question will help sell cars.

No surprise that it has already driven our website hits to record levels nearly crashing the site."

- David Goggins VP Marketing and Strategy FAW-VW and client for this project -

--- Full Credit List ---

Client - FAW-VW China

- Agency - DMG

E. Creative Director - Dan Mintz

Creative Director - Martin & Flip

Art Director - Lily & Caroline

Acc. Director - Orlaith, Li Kang

- Concept & Story Development - VFX team DMG

Story & Race Sequence - Kaism Lim

Concept Art Direction - Kaism Lim, Lock Yi

Concept Art Designer - Lock Yi, DB Gao, Cheeyen

Car Design - Kaism, Chee yen, DB Gao

3D Support - DB Gao, Lulu

Dialogue Script - Flip

Previz Editor - Liao Yong

--- Film Production ---

Director - Kaism Lim

1st AD - Jason Kirby

DOP - Danny Pope

E. Producer - Jason Kirby

Production Manager - Kyle Ching

Asst. Producer - Daniel Zhao, Sam Chee

Unit Production Manager - Ning Ning

Asst. UPM - Lao Zhu

Wardrobe - Connie

Set Decorator - Xiao Cai

On set VFX Supervisor - Cheeyen, CK Kong

On set VFX Supports - DB Gao, Allen, YC Huang, Lock Yi

Behind the scene video & photographer - Haiyan

- Post Production - DMG

Editor - James Teh

Post Producer - Yuan Fei

Compositor & 3D Animation - Lock Yi, DB Gao, Yin Chen, Lulu Zhang

- VFX Production studio - Huevisualab

Producer - Denise Tay, Sasha

VFX Supervisor - Matthew Ho

Lead CG Artist / Lighting / 3D Modeling / Effects Simulation - CK Kong

Lead Animator / 3D Modeling - Wubin Yow

3D Animator - Johnson Ling, Alexander Teoh

3D Modeler - Allen Yap

3D Tracking - Daniel Chia, Allen Yap

AE Compositor - Kelvin, Nas, Bruce, Ritchie, Yeu Jian

Nuke Compositor - Gideon, Skyler Leong

Previz Animator - CK Kong, Wubin Yow

- VFX Production studio - Passion Republic

Producer - Ng Aik Sern

VFX Supervisor - Koh Chong Cheng

3D Animator - Jason Pan Wei Yee, Seah Chin Yuan, Hoi Yee Sum, Sia Ding Shen, Aiken Tow Yong Chiang, Cheong Teik Mun

3D Modeling - Leong Chee Sang, Kok Yip Sun, Lai Meng Guan, Chu Ying Zhi

Lighting Artist & Compositor - Koh Chong Cheng, Hoh Wei Jie, Kok Yip Sun, Lai Meng Guan, Woo Kah Hoe, Cheou Boon Leong, Leong Chee Sang

Effects Simulation - Hoh Wei Jie, Cheou Boon Leong

Matte Painting - Johnson Ting Sin Yu, Tham Hoi Mun, Chu Ying Zhi

- Post Production - APV

Producer - Chen & Dave

Flame Artist - Cheeyen, Matthew Ho

Colorist - Iput

- Audio Production - Imaginex Studio

Producer - Jazzlyn, Michelle Kay

Sound Design, Edit, Final Mix - Wong

- Music Production - Stefan Z

Supervisor, Editor - Stefan Z

--- End Of Credit List ---