Our client wanted an energetic, "kick 'em in the pants" opener for their annual employee meeting, so we honed in on their structure (an assemblage of subsidiaries) and "stage of life" (their integrated approach had been launched previously and the imperative was to grow the business) then settled on the concept of "ACCELERATE." As the conference began, this video had employees for each subsidiary cheering when their company's logo appeared, providing the perfect walk-on introduction for the company's president.

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