NIVEA Stress Protect is a new deodorant that provides proven protection for stressful situations.
To put this to the test, we created a beautifully shot interactive YouTube video, where you could make a first date even more stressful just by clicking on anything in the restaurant. There were plenty of surprises and some laugh-out-loud moments. But whatever happened, our heroine always kept her cool – thanks to NIVEA Stress Protect.
The campaign reached over 3 million people. Half of those who interacted clicked on 5 of the 9 interactions. And we scored an average engagement time of nearly 7 minutes.
Check out the experience at youtube.com/niveauk