As Canadians, if you have ever spent a night in the wilderness, or endured a hike up a mountain, then you were likely outfitted head to toe in Mountain Equipment Co-op gear. Since we have had our fair share of overnight excursions, we were stoked to sit down with David Labistour, CEO of Mountain Equipment Co-op (MEC) at Dx3 2013. In this interview, David discusses the lightning quick speed at which technology is changing the retail landscape, and how businesses are coping (or not) with this unprecedented acceleration. Tune in for this fascinating conversation with David, a man positioned at the top of one of Canada's most successful retailers.
Shot live from the Dx3 trade show floor (dx3canada.com), THE CONVERSATION STUDIO is a video series that brings you insights from some of today's most influential thinkers in the digital advertising, marketing, and retail industries. The video series is co-hosted by Aol, Dx3, and Canova Media, and is syndicated to The Huffington Post and other AOL properties.
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