The women were out-numbering the men at Calvin College, and so the administration decided to do something about it. Working with their Communications Department and agency Company Bell, we created a series of 1 minute videos called "The Gentlemen of Calvin" to help male applicants understand what guys at Calvin are like, and encourage them to enroll. We think it's going to work. Plus, how many guys wouldn't want to go to a college where they're outnumbered by the females???