Godrej & Boyce + IIT’s Institute of Design
This year I participated in the India Immersion Program which sends ID students to India for 5 weeks to work with business executives at Godrej & Boyce to collaborate, teach design methods, and solve a sticky, ambiguous problem in a ridiculously short time frame. Our goal was to design new retail experiences.
We determined the best people to develop new retail experiences were the business units themselves with a little help from our team. We created a toolkit based on principles of loyalty. Loyal customers were defined as those who make repeat purchases and referrals.
This video was used in our second presentation to communicate some of our research findings regarding "loyalty."
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