During a third-semester project we were asked to produce a short commercial for the brand "Anerkjendt". Being new to the market in the Netherlands we had to develop a PR strategy together with a team of marketing students from the Amsterdam University of Applied Science (Hogeschool van Amsterdam). In cooperation with our virtual team we developed a strategy based on the current market situation in the Netherlands and created a campaign that appeals to a target audience between the ages of 21 and 35.
Guidelines for this short have been: nature, retro, friendly, environmental friendly, comfortable & freedom.
Since this short was produced without direct cooperation with Anerkjendt there has not been used any copyrighted material to create it.