I did this research about 4 years ago. The goal was to show why people were using on-line video services, and that the audience was larger than "millennials". It seems so obvious to everyone now, but not that long ago on-line video was considered by many to be equivalent to piracy, and only something kids did.

My past attempts to explain this movement in video consumption using PowerPoint and White Papers wasn't working, so I gave video a shot. I did this over a weekend by approaching complete strangers down in San Diego. Credits to Mike Lunsford and Sky Dayton for this approach. I shamelessly borrowed the idea from a Helio pitch video.

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