In the 18th century Lancashire's cotton mills and the budding clothing trade helped fuel the Industrial Revolution and create the modern economy. Now it's time to reverse the engines - to help create the next, more sustainable economy.

Enter Patagonia's Common Threads Initiative: a partnership between the company and their customers to make, buy and use clothes more sustainably, with the ultimate aim to close the loop on the product life cycle - to make old clothes into new and keep them from ever reaching the landfill.

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