So for six months we talked to people from all walks of life, all across the country. But mostly, we listened. The result was a lot of compelling information in a less-than-compelling format. So when it came time to share what we learned with our client, we decided to design a piece that was as unique as the story it told. So we created an interactive experience using illustrations, animation, code, and design. From the outside, it looked like a book. We called it “The Most Responsible Book Ever Created.” It’s also one of the most engaging. Through the lens of an iPad mini that comes with the book, illustrations come to life and enhance the narrative. Additionally, charts spring from the page in 3D form.