Developed for St. Charles Hospital in Port Jefferson, New York, this spot celebrates Charlie. When he suffered a traumatic brain injury, he came to St Charles. From his very first day, he received more than three hours, every day, one on one physical, speech and occupational therapy tailored to his needs. Charlie's dedicated team at St. Charles, led by Dr. Jennifer Semel, is the reason he's achieved the success he enjoys today. The spot ends with the campaign's rallying cry "Take your first step towards recovery. Come to St Charles."
Produced, written and directed by Slightly Mad (located in Northport, New York) using real patients to tell their journey to healing at St. Charles Hospital.